Melia Hotels International has introduced new technologies to facilitate communication with guests and eliminate the use of room keys.
Melia has now integrated WhatsApp Business into their operations in order to send important information to guests. Customers who elect to use this service will receive a WhatsApp message with their booking confirmation number, hotel location and hotel contact number prior to arrival.
“Our customers want to connect quickly and easily with our business. It is part of our customer experience strategy to be present in all consumer-relevant channels, which includes WhatsApp,” said Gabriel Escarrer, v.p. and CEO of Melia Hotels International, in press materials.
In addition, Melia has developed a new bracelet that will serve as guests’ room key and wallet during their stay. The bracelet uses Bluetooth and short-range connection capabilities to allow guests to unlock the door to their room just by placing the bracelet next to the lock, as well as enabling them to pay for hotel services such as meals in the restaurants and treatments in the spa. The bracelets are waterproof and also linked to the Melia App, allowing users to track their spending throughout their stay. Guests can also set maximum credit limits, receive receipts or cancel services on the app.
“At Melia Hotels International we imagined a new type of vacation in which guests could enjoy all of our hotel services without having to worry about carrying around cash or ID,” said Escarrer in press materials. “That is now a reality thanks to this innovative project in partnership with Oracle.”
The technology is currently in use at two properties in Magaluf, Spain: Sol Katmandu Park & Resort and Calvia Beach The Plaza. Four additional hotels in Magaluf will add the new guest bracelets in summer 2019.