The Margaritaville brand is headed to Times Square. The global lifestyle brand synonymous with fun in the sun, Margaritaville Holdings, today announced it’s building a new Margaritaville Resort in New York City.
“The Margaritaville Resort Hotel and the lifestyle experience it offers  will be the perfect complement to the exciting, fast-paced energy of Times Square and we can’t wait to bring this destination to the travelers and residents of New York City.” — says John Cohlan, chief executive officer of Margaritaville in press materials
The new property will be located in Times Square at 560 Seventh Avenue, just blocks away from the lights of the city’s entertainment district. The 234-guestroom, 29-story property is expected to open in late 2020. Once it’s complete, the new hotel will feature several Margaritaville food and beverage concepts, a rooftop LandShark Bar & Grill, Floridays Airstream Cafe, and St. Somewhere Spa, plus a pool, and retail space. Also, an all-new concept, Chill Bar, will also be implemented at this new property.
For more information, visit margaritaville.com.
