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Hawaii Visitors and Convention Bureau (HVCB) has launched Imi Loa, a self-guided FAM organizer offering exclusive, year-round specials on accommodations, transportation and activities for travel advisors visiting the Hawaiian Islands.

Imi Loa, meaning “Explore Hawaii,” is available online exclusively to travel professionals who have earned the designation of Hawaii Destination Experts by completing all six online educational certifications at Throughout the year, these agents will have online access to special rates and discounts offered by participating partners.

“The Imi Loa program supports travel agents who are committed to promoting the Hawaiian Islands through providing greater benefits all year-round, as well as added-value opportunities that inform a deeper understanding of our destination when visiting on their own,” said Robyn Basso, senior director of travel industry partnerships of HVCB, in press materials. “Hawaii’s travel partners can update their offers on an ongoing basis, and we encourage agents to check the site frequently for the latest discounts made available exclusively to them.”

In addition to Imi Loa’s self-guided FAM opportunities, certified Destination Experts will receive benefits such as consumer referrals via the Hawaiian Islands’ consumer site at; exclusive webinar invitations; continuing education credits from The Travel Institute; a complimentary 1-year subscription to HAWAII magazine; use of the Hawaii Destination Expert Badge; and priority invitations to training events and live workshops.

For more information, visit, and for other advisor tools and bonuses, click here.