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Regent Seven Seas Cruises (RSSC), the world’s leading luxury ocean cruise line has announced a landmark partnership with the iconic Aston Martin Aramco Formula One Team, becoming the team’s first official Global Cruise Line Partner.

As part of the partnership, Regent and the Aston Martin Formula One team will collaborate to create exclusive shore experiences for luxury travelers, such as VIP Formula One Team driving experiences and tours of the team’s state-of-the-art AMR Technology Campus in Silverstone, UK, along with unique Spotlight Voyages will immerse guests into the worlds of ultra-luxury cruising and high-performance motor racing.

In addition, Regent Seven Seas is offering luxury travelers a chance to win a 10-night, all-inclusive, ultra-luxury European cruise on board the new Seven Seas Grandeur, preceded by an Aston Martin Aramco VIP race experience in Imola, Italy. 

Advisors get a treat as well—to celebrate the partnership, Regent is offering travel partners in the U.S. a chance to win a one-day Aston Martin Aramco VIP race experience in Miami on May 3, 4 or 5, 2024.

The Seven Seas Grandeur

“We are thrilled to announce our new partnership with the Aston Martin Aramco Formula One Team, a brand that shares our values for excellence and luxury,” said Andrea DeMarco, President of Regent Seven Seas Cruises in a media statement. “The Aston Martin Aramco Formula One Team is the epitome of high performance in Formula One which aligns perfectly with Regent’s world-renowned reputation for delivering unrivaled experiences. Together with the Formula One Team, we hope to deliver once-in-a-lifetime memories to all our guests, providing opportunities for further discovery and enrichment on our sailings.” 

Regent Partnership & Advisor Package

As part of the partnership, the Regent Seven Seas logo will be displayed on the soon-to-be-revealed AMR24 race car, drivers’ race suits and all official apparel worn by team personnel at races.

To enter the VIP Race Experience contest, advisors need to submit a newly deposted 2024 booking between Feb. 9 and March 15, 2024. The offer includes a tour of the Aston Martin Aramco Formula One Team garage, meeting Team Driver Ambassadors and gourmet food and fine wines throughout the day. Three winners will be drawn at random and will each receive a travel stipend of $700 for them and their guest to share this star-studded experience.

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