In celebration of today’s Travel Advisor Appreciation Day, AmaWaterways announced special Advance FAM rates on 25 select sailings in Europe embarking October through December 2021.

Travel advisors can now reserve their 7-night AmaWaterways river cruise more than five months prior to their departure, and with a new Sail With Me incentive, advisors are also able to earn back the cost of their stateroom by making three new FIT bookings on the same sailing. New client bookings under the Sail With Me bonus offer must be made May 1- 31, 2021.

“This year’s Travel Advisor Appreciation Day comes at what we believe is the beginning of a strong rebound in international travel and our travel partners are ready to take advantage of this demand. By opening up Advance FAM rates and dates five months in advance, we hope to encourage new advisors to experience the AmaWaterways difference, as well as allow our loyal travel partners to re-connect with their AmaFamily on board,” said Kristin Karst, executive vice president and co-founder of AmaWaterways, in a press statement. “There is no better way to build confidence and trust than for travel advisors to invite their valued clients to sail along with them and we are thrilled to refund the FAM cost if they are able to bring along three full paying staterooms!”

Over the past year, AmaWaterways’ sales and marketing teams have worked to support travel advisor partners in keeping their client’s river cruise dreams alive. Examples include: over 3,000 webinars and virtual cruise nights, the creation of new digital content and social media marketing toolkits and a personalization enhancement that places the travel advisor’s contact information in guests’ e-mails. As the demand for longer duration cruises in less crowded destinations, family reunions and milestone celebrations fuel stronger than ever demand for river cruises, the Sail with Me incentive provides an opportunity for travel advisors to earn commission revenue for 2021 while enjoying a much-deserved complimentary river cruise.

“As the only U.S. based river cruise line with successful operating experience during 2020, this incentive is our way of encouraging travel advisors and their clients to re-discover the world with a trusted partner. We deeply value our long-standing, close-working relationship with the travel advisor community and we look forward to welcoming them, and their clients, back on board very soon,” added Gary Murphy, co-owner and senior vice president, sales of AmaWaterways, in a press statement.

Travel advisors who wish to take advantage of the Advance FAM rates and Sail With Me incentive need to register on AmaWaterways Travel Advisor Portal and submit their Advance FAM application. AmaAcademy graduates enjoy FAM rate savings and also qualify for a bonus commission offer.

For more information, visit the Travel Advisor Portal at

For more cruise updates, click here, and for more Travel Advisor Day perks, click here.