Cunard Appoints Katie McAlister as Its New President

Print Friendly, PDF & Email
Katie McAlister

Cunard has announced the appointment of Katie McAlister as president. McAlister will join Southampton-based Cunard, in August after a 20-year career with TUI where she is currently chief marketing officer, UK & Ireland.

“We are delighted to have someone of Katie’s caliber join Cunard at this vital time of expansion,” said Carnival UK president Sture Myrmell in a press release statement. “Her commercial and operational experience as well as digital transformation expertise and strategic oversight will build on the current team’s exceptional work to ensure that Cunard’s brand and growth opportunities are maximized as we look forward to the introduction of Queen Anne next year.”

“This was an unrivaled opportunity to join an iconic travel company at a key point in its history,” said McAlister in a press release statement. “I am so looking forward to joining the team as it widens its appeal and expands its guest base whilst retaining its renowned luxury, signature touches.”

McAlister Joins Cunard from TUI

McAlister started at TUI in 1998 and has held roles across many parts of the organization, including overseas delivery, commercial, digital and marketing. Most recently as chief marketing officer, she is a member of the UK & Ireland board and leads sales channels and marketing in the UK & Ireland for TUI, First Choice and Marella Cruises, alongside a global responsibility for the TUI brand and digital marketing.

For more on Cunard, visit

Read more: Females take top spot at major cruise lines.