Apple Vacations' expanded social media resources include guidelines for posting across multiple platforms.
Apple Vacations' expanded social media resources include guidelines for posting across multiple platforms.

In a world that increasingly turns to social media for information, Apple Vacations is helping travel agents stand out on these platforms with its expanded offering of social media resources, including ready-to-use digital content and tools.

Agents can now head to Apple Vacations’ Travel Agent Cafe to find the recently launched Social Media Board, which features ready-made posts that can be instantly shared on Facebook, Twitter and Pinterest. Agents can expect to see photos, videos, customer testimonials, animated graphics, blogposts, and more on this new platform. The Social Media Board will be updated each month with new content that agents can use in combination with additional marketing resources also found in the Cafe, such as customizable e-flyers and web banners.

For agents in need of additional guidance, the Social Media Board will also highlight travel professionals that are “Social Media Rockstars” to show agents examples of successful strategies used by industry experts. Agents can also take things one step further with the recently launched Social Media Agent Resources and Training (S.M.A.R.T.) program. The program will cover topics such as how to create engaging posts and work with influencers, as well as guidelines on the best practices for Facebook, Twitter, Instagram, and other social media platforms.

For more information or to register, visit travelagentcafe.com.