According to Ketchum Travel, a global communications consultancy, 80 percent of Americans say they are willing to pay more for privacy and distancing. With this increase in consumers looking for private villa accommodations, Villas of Distinction, part of World Travel Holdings, is increasing its portfolio of white-label partners.
“While we already work with travel agency partners, the increase in popularity of private home rentals have many travel agencies looking to take their villa sales to the next level by having us provide a white-label solution through offering a villa-specific page on their website,” said Willie Fernandez, vice president of Villas of Distinction. “Travel agencies can feel confident when partnering with us because we offer a reputable product with villas that are vetted and following extensive health & safety guidelines from the Villa Rental Management Association.”
The white-label partnership program provides travel agencies with the support they need to sell villa vacations. It offers a custom webpage on the agency’s site; access to a Travel Agent Portal, which contains a library of marketing assets including images, videos, print pieces, social media ads and training webinars; and marketing support to assist travel advisors in crafting engaging marketing. In addition, travel agents will have access to Villa Specialists and Concierges who are available every step of the way through the booking and planning process.
“As a result of COVID-19, our agents are seeing increased interest from their clients who want to stay in a private villa with friends and family they trust, instead of a resort with hundreds of guests,” said Drew Daly, senior vice president and general manager of Dream Vacations. “The villas-specific page on our agents’ website, as well as the support our agents receive from Villas of Distinction, gives them the tools they need to sell villa vacations to their clients.”
In addition, through Villas of Distinction’s #WithYouToStay campaign, the company is encouraging its guests to book with a travel advisor, offering bonus commissions of up to $1,500 and rich promotions throughout the year, and is committed to making the planning process seamless for the travel advisor and their clients.
For more information on how your agency can partner with Villas of Distinction, please call 1-800-289-0900 or e-mail VillaRental-Marketing@wth.com.