Sernatur, the government entity representing the Chile Tourism Board, and ProChile, the Chilean Promotion Bureau, announce the country’s first fully-digital travel trade show that is set to showcase the country’s tourism offerings to an international audience from June 8 to June 10. The Chile Virtual Expo Tourism will be completely free of charge to all who register and connect.

“Chile’s tourism industry is at the core of the country’s economy and we are hopeful that this innovative and unprecedented initiative will pave the way for post-pandemic tourism recovery,” said Andrea Wolleter, national director of Sernatur, in a press statement. “Our country offers countless destinations and experiences that are a perfect fit for those who wish to travel safely, we have well-educated travel providers who are ready to carefully cater to visitors, and we will seek to reopen Chile to the world once we have the adequate conditions to do so.”

More than 180 Chilean businesses that operate in the country’s travel sector will connect and present their current offering through product catalogs and videos at each of their virtual stands. Sernatur, ProChile, the government body behind Wines of Chile, and the country’s national tourism federation will also join the conversation.

About the Event
As the first event of its kind hosted by the South American nation, the Chile Virtual Expo Tourism will serve as the backdrop for travel professionals from around the world to learn more about the destination, network, and explore new business opportunities. Exhibitors will have the opportunity to gain visibility and further establish themselves across their target audience. Furthermore, it will allow Chile to continue to connect with its top feeder and priority markets such as United States, Brazil, Argentina, Spain, France, Germany, and England. The event and the online platform will be entirely in English.

Similar to traditional in-person trade shows, exhibitors and visitors will be able to interact but via an online, 24-hour chat, and the expo will be divided into a total of six pavilions:

  • Pavilion 1: Northern Chile and Atacama Desert (Arica and Parinacota – Coquimbo).
  • Pavilion 2: Santiago, Central Valleys, and Rapa Nui (Metropolitan Area – Maule).
  • Pavilion 3: Southern Chile, Lakes, and Volcanoes (Nuble – Los Lagos).
  • Pavilion 4: Patagonia and Chilean Antarctica (Aysen – Magallanes).
  • Pavilion 5: Domestic Suppliers (tour operators that market domestic tourism).
  • Pavilion 6: National institutions and government.

How to Join
To connect to the Chile Virtual Expo Tourism, visit tourism.chilevirtualexpo.com and register by inputting the required information. Further details and event reminders will be sent via e-mail.

Starting June 8 after logging into the trade show, attendees will receive access to the main lobby, pavilions, chat room and live conferences—all just a click away.

For more information, visit chile.travel and tradenews.chile.travel.

For more educational opportunities, visit Recommend’s Get Educated page and view past webinars here.