Avoya Travel has unveiled an upgraded suite of marketing campaigns, collateral, and assets for the independent agencies in the Avoya Travel Network.
The Avoya Marketing Resource Center is easily accessible on the Avoya platform and created to be synergistic with Avoya’s proprietary technology and business intelligence analytics. These features offer independent agencies in the Avoya Network visibility into travelers’ recent search and engagement behavior with Avoya’s marketing, providing strategic opportunities for engaging travelers in a meaningful way based on their booking history and recent activity, ultimately resulting in more sales.
The Marketing Resource Center is optional and delivers a diverse collection of on-demand marketing assets and customizable content including social media, digital flyers and e-mail marketing templates, direct mail pieces, a vast image library, and more. At launch, the Marketing Resource Center included over 75 unique marketing pieces, with new assets being added weekly.
“Our preferred suppliers invest in Avoya because of our marketing and technology solutions, capability, and, ultimately, results in generating both new-to-brand and repeat travelers to their brands,” said Sam McCully, senior v.p. of marketing at Avoya Travel. “We’ve been able to build on our corporate success as a full-service marketing department and apply that knowledge to create optional resources of powerful and effective collateral and campaigns for the Avoya Network members to use in their own lead generation efforts. For many travel advisors, marketing collateral is one of the primary reasons they join a particular host agency or consortia. Avoya not only has its incredible Live Leads program but it’s paired with the upgraded Marketing Resource Center to provide the Avoya Network with the best of both worlds.”
In recent months, Avoya’s marketing and technology departments created a seamless experience for both network members and travelers by automating contact points between independent agencies and travelers affected by the global suspensions to try and sell a future travel credit instead of opting for a refund. The success of these campaigns acted as a springboard for expediting enhancements to the Marketing Resource Center in order for independent agencies to be able to reach clients at every touchpoint in the vacation planning and booking process, not just during these challenging times.
For more information visit AvoyaNetwork.com.