Aqua Expeditions has announced Circolo Aqua, a new global loyalty program designed to deepen connections with both trade and guests.
The small ship expedition brand has launched the Circolo Aqua Trade Loyalty Program as the first phase of its overarching initiative. The program offers a dedicated platform for recognizing and rewarding both individual travel advisors and partner companies with exclusive tier-based rewards in the form of Miles.
The program will debut during PURE Marrakech 2025 and retroactively apply to all qualifying bookings with departure dates from Jan. 1, 2025. First rewards will be issued in January 2026, based on total production from the 2025 calendar year.
“Circolo Aqua is more than a loyalty program – it’s a curated circle of our most trusted trade partners,” says Francesco Galli Zugaro, Founder & CEO of Aqua Expeditions, in a press release statement. “We wanted to celebrate the individuals and companies who drive our growth by offering meaningful rewards and recognition, structured with the same care and attention to detail we bring to every voyage.”
Circolo Aqua is divided into two segments, Individual Travel Advisors and Partner Companies (Tour Operators and DMCs), and each segment follows a four-tier system from Bronze to Platinum. Tier placement is based on total annual production – calculated from gross revenue for individual advisors and net revenue for partner agencies. All rewards are issued in Miles, which partners can redeem toward Aqua Expeditions travel or future bookings.
Individual Travel Advisors will receive Aqua travel vouchers, issued each January based on the previous year’s gross production (5–10 percent, tier-dependent). The vouchers will be valid for two years, and must be applied to a booking reaching Reserved or Confirmed status within that time. The advisor must personally travel on the booking, though the voucher may cover other guests. Vouchers are non-transferable, not combinable with promotions (e.g., Early Bird) and limited to two per booking.
Partner Companies can earn backend commission credit, calculated as a percentage of net production (0.5–2.5 percent). The credit will be issued in January, and usable on bookings confirmed by the end of March of the year of issuance (departure may be later). Credit is in addition to frontend commission and may not be combined with other discounts.
The Circolo Aqua program is fully integrated into Aqua’s enhanced Agent Portal, offering real-time tracking of tier status and Miles earned, booking value and progress toward next tier, upcoming rewards and redemption windows, and bonus challenges and campaign incentives.
For more information, visit aquaexpeditions.com.
