Luxury Travel Trends Survey 2026

1.What type of luxury experience is capturing the most client interest right now?*
- Wellness and longevity-focused escapes
- Culinary and wine-driven journeys
- Adventure and expedition-style luxury travel
- Private villas, residences or yacht charters
- Deep cultural and heritage immersion

2. What is your top-selling luxury travel region for 2025?*
- Europe
- South Pacific 
- Africa 
- Asia
- South America

3. Which region is generating the strongest luxury sales for you in 2026?*
- Privacy and discretion
- Tailored, white-glove service
- Distinctive, once-in-a-lifetime experiences
- Responsible and sustainable travel practices
- Top-tier accommodations and amenities

4. Compared to recent years, how are luxury travelers timing their bookings?*
- Planning much further ahead
- Planning slightly further ahead
- Booking on a similar timeline
- Booking slightly closer to departure
- Booking close to departure / last minute

5. Which responsible travel element resonates most with luxury travelers today?*
- Carbon-neutral or offset programs
- Local sourcing and authentic local experiences
- Certified eco-luxury hotels and lodges
- Community engagement and philanthropy
- Sustainability rarely comes up

6. What is the primary factor influencing luxury cruise selection among your clients?*
- Destination access and itinerary uniqueness
- Intimate ship size and exclusivity
- Inclusive pricing and bundled amenities
- Educational and enrichment programming
- Flexible booking terms

7. Which cruise region is seeing the strongest luxury demand?*
- Mediterranean
- South Pacific
- Alaska
- Polar regions (Antarctica/Arctic)
- Caribbean

8. What type of luxury cruise product are clients requesting most?*
- Ultra-luxury ocean lines with all-suite ships
- Expedition cruises to remote destinations
- Yacht-style boutique cruising
- Premium lines with luxury-class accommodations
- Upscale river cruising

9. Which onboard feature most influences booking decisions?*
- Dedicated butler or concierge service
- High-end culinary programming and chef partnerships
- Included shore excursions
- Spacious suites with private outdoor space
- Wellness and spa facilities

10. What is the main reason clients choose luxury cruising instead of land-based travel?*
- Ease and convenience (unpack once)
- Access to hard-to-reach destinations
- Perceived value of all-inclusive luxury
- Highly personalized onboard service
- Enrichment and experiential programming

11. What type of accommodation are you recommending most often to luxury clients?*
- Landmark five-star city hotels
- Boutique or design-driven hotels
- Wellness-focused resorts and retreats
- Remote lodges and safari-style camps
- Private villas or branded residences

12. What factor most shapes luxury accommodation choices?*
- Seclusion and exclusivity
- Wellness and rejuvenation offerings
- Dining and culinary reputation
- Access to cultural or natural attractions
- Service quality and personalization

13. Which in-room amenity is most important to luxury travelers?*
- Private plunge pool or outdoor terrace
- 24/7 butler or room service
- Panoramic views (ocean, mountain, cityscape)
- Spa-inspired bathroom features
- Smart-room technology and customization

14. Overall, luxury clients are gravitating toward stays that are:*
- Highly secluded and private
- Immersed in vibrant cultural centers
- All-inclusive luxury environments
- Wellness-centric retreats
- Family-friendly or multigenerational

15. Looking ahead, which trend will most shape luxury travel over the next few years?*
- Ultra-private travel (private aviation, yachts, private residences)
- Climate-conscious and regenerative travel
- Long-stay luxury and remote-work lifestyles
- Frontier travel (space, polar, extreme destinations)
- Wellness and longevity-focused journeys

16. Which traveler segment is currently driving the most luxury bookings?*
- Gen X 
- Boomers
- Millennials
- Multigenerational families
- Solo luxury travelers

17. Which channel is delivering the most qualified luxury travel leads?*
- Client referrals and word of mouth
- Social media platforms
- Email marketing
- Live events and hosted experiences
- Consortia and supplier marketing programs

18. What is the most common per-trip luxury budget you are seeing?*
- $5,000-$10,000
- $10,000-$20,000
- $20,000-$50,000
- $50,000-$100,000
- $100,000+

19. What is the biggest obstacle to closing luxury bookings today?*
- Limited supplier availability
- Clients delaying decisions
- Price perception and value justification
- Geopolitical/regulatory uncertainty
- Too many choices for clients to navigate

20. How does 2026 luxury travel demand compare to 2025?*
- Significantly stronger
- Slightly stronger
- About the same
- Slightly weaker
- Significantly weaker

*Which age group do you belong to?*
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
*How do you identify?*
- Male
- Female
- Non-binary
- Prefer Not to Answer
*Which range best describes your annual household income?*
- Less than $25,000
- $25,000 - $49,999
- $50,000 - $74,999
- $75,000 - $99,999
- $100,000 - $149,999
- $150,000 - $199,999
- $200,000 or more
Which social media channel do you use?
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2026 Luxury Travel Trends Survey

Step 1 of 21

Why We Ask for Your Age, Gender Identity, and Household Income:

	Use Often	Use Seldom	Never Use
Facebook
Instagram
LinkedIn
Pinterest
X
TikTok
YouTube