Luxury Travel Trends Survey 2025 - Recommend

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2025 Luxury Travel Trends Survey

Recommend is proud to present the Luxury Travel Trends Survey. We are asking travel advisors to speak on cruise travel, one of the most important segments in the travel industry. We will release the results of the survey in our Cruise Travel Trends Report in conjunction with a webinar featuring travel advisors who specialize in this market segment on October 30, 2025. As a Thank you, you will be entered to win a $200 gift card.

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1. Which luxury travel trend are your clients most interested in right now?*
- Wellness retreats 
- Culinary-focused trips
- Adventure/luxury expeditions
- Private villa/yacht rentals
- Cultural immersion experiences

2. What is your top-selling luxury travel region for 2025?*
- Europe
- South Pacific 
- Africa 
- Asia
- South America

3. What is the most important factor for your luxury clients when choosing a vacation?*
- Exclusivity/privacy
- Personalized service
- Unique experiences 
- Sustainability credentials
- High-end accommodations

4. How far in advance are your luxury clients booking trips now (compared to previous years)?*
- Much further in advance
- Slightly further in advance
- About the same
- Slightly less in advance
- Last-minute

5. What type of sustainability practices matter most to your luxury clients?*
- Carbon-neutral travel options
- Locally sourced food and experiences
- Eco-certified accommodations
- Community-based tourism
- They don’t ask about sustainability

6. What are your luxury cruise clients prioritizing most when selecting a cruise?*
- Itinerary and destination access
- Size and exclusivity of the ship
- Inclusions (e.g., excursions, beverages, gratuities)
- Enrichment programs and onboard experiences
- Flexible cancellation/change policies

7. Which cruise destination is most popular with your luxury clients?*
- Mediterranean
- South Pacific
- Alaska
- Antarctica
- Caribbean

8. What type of luxury cruise provider is most in demand among your clients?*
- Ultra-luxury ocean cruises (small ships, all-suite, high service)
- Expedition cruises to remote destinations
- Yacht-style or boutique small-ship cruises
- Premium cruise lines with upgraded/luxury accommodations
- River cruises with upscale amenities

9. Which cruise amenity is most important to your clients?*
- Butler or concierge service
- Culinary experiences/chef-led dining
- Inclusive shore excursions
- Spacious suites with balconies
- Wellness/spa offerings

10. What’s the biggest motivator for clients to choose a luxury cruise over land travel?*
- Unpack once / ease of travel
- Exclusive destinations only accessible by sea
- All-inclusive luxury value
- Personalized onboard service
- Unique onboard programming and enrichment

11. What type of luxury accommodation is your go-to recommendation for high-end clients?*
- Iconic five-star city hotels
- Intimate boutique or design-forward hotels
- Ultra-luxury wellness resorts or retreats
- Remote lodges or safari-style accommodations
- Villa-style stays with private services

12. What do your luxury clients prioritize most when selecting accommodations?*
- Privacy and exclusivity
- Wellness/spa and rejuvenation offerings
- Culinary reputation and dining options
- Proximity to cultural or natural experiences
- Personalized service and staff attentiveness

13. What in-room feature is a must for your clients?*
- Private plunge pool or hot tub
- Butler or 24/7 room service
- Ocean or panoramic views
- Spa-like bathroom amenities
- Technology/personalization

14. Are your clients asking for stays that are more:*
- Secluded and private 
- In the heart of cultural hubs
- All-inclusive luxury
- Focused on wellness and rejuvenation
- Family/multi-generational friendly

15. What do you expect to be the hottest luxury travel trend of 2026?*
- Ultra-private travel (yachts, private jets)
- Climate-conscious travel
- Long-stay luxury “workcations”
- Space tourism and new frontiers 
- Wellness-first retreats

16. Which demographic is driving your luxury bookings the most? *
- Gen X 
- Boomers
- Millennials
- Multigenerational families
- Solo luxury travelers

17. Which marketing channel is generating the most leads for luxury travel?*
- Referrals/word of mouth
- Social media (Instagram, Facebook, etc.)
- Email newsletters
- In-person events 
- Travel advisor consortia support

18. What is the most common budget range your clients have for luxury trips? *
- $5,000-$10,000
- $10,000-$20,000
- $20,000-$50,000
- $50,000-$100,000
- $100,000+

19. What’s the biggest challenge when selling luxury travel today?*
- Supplier availability/inventory
- Clients waiting too long to book
- Cost perception/value explanation
- Changing border/travel regulations
- Overwhelming number of choices

20. Overall, how would you rate demand for luxury travel in 2024 compared to 2025?*
- Significantly higher
- Slightly higher 
- About the same
- Slightly lower
- Significantly lower

*Which age group do you belong to?*
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
*How do you identify?*
- Male
- Female
- Non-binary
- Prefer Not to Answer
Demographic Information
Why We Ask for Your Age, Gender Identity, and Household Income:

To ensure that the content we provide is as relevant and valuable to you as possible, we ask for some basic demographic information. By understanding your age, gender, and household income, we can better align our content with your interests and needs. This helps us create a more personalized experience, delivering information and offers that are most meaningful to you. Your responses are confidential and used solely to enhance the quality of our content for our diverse audience.
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