Virgin Group founder Sir Richard Branson and Virgin Voyages president and CEO Tom McAlpin announced today that Virgin Voyages is officially open for business, with the company’s first ship, the Scarlet Lady, now open for bookings for her inaugural season.

Guests can expect an inclusive approach to cruising that eliminates as many add-ons as possible with voyages departing from April 1 through Oct. 25, 2020 now on sale. Cruisers will have access to free food at more than 20 eateries onboard, free group fitness classes, no gratuities or service charges, free WiFi, and free beverages such as soda, teas, drip coffee, and sparkling water.

“At Virgin Voyages we are going beyond just great design, to defy and redefine luxury to be rebellious luxe,” said McAlpin in press materials. “This new luxury is about knowing you are taken care of, that you’re never being nickel and dimed, and what you want, even some of the things you didn’t know you wanted, are already taken care of for you.”

In conjunction with opening bookings for sale, Virgin Voyages revealed that all voyages will feature The Beach Club, a Virgin Voyages experience in Bimini, Bahamas. There, Sailors—as the cruise line refers to its guests—can treat themselves to a day at the beach or explore the island to experience its cuisine and culture. Highlights of The Beach Club experience include morning yoga on the sand, DJ-led pool and flotilla parties in the afternoon, and bonfires accompanied by acoustic musical performances at night.

The Beach Club Virgin Voyages
The Beach Club

While on ship, Virgin Voyages Sailors will have the opportunity to choose from a festival-like lineup of all-new completely original Events & Gigs developed by producers, directors and artists in the expansion of the company’s Creative Collective. Virgin Voyages’ entertainment Creative Collective includes Jenny Gersten, Randy Weiner, Sam Pinkleton, Ani Taj, PigPen Theatre Co, The 7 Fingers, Roslyn Hart and Alfredo Guenzani and the Spark Cooperative. Sailors can expect dance parties, participatory shows, storytelling and more while on board the Scarlet Lady.

If your clients would like the opportunity to sail with Sir Richard Branson himself, he will celebrate his birthday bash among celebrity friends and fellow Sailors aboard a 4-night Havana After Dark voyage departing July 15, 2020.

For more information, visit To learn more about what the cruise line is doing to make sure it is “brilliant to do business with,” (think enhanced commissions and eliminating fees) click here.