As Australia slowly reopens for travel, this tour operator is ready to take guests on immersive adventures. Now, you can plan ahead for immersive travel in Australia.
AAT Kings, a tour operator that specializes in immersive adventures to Australia and New Zealand, is kicking off the rebound with the launch of its campaign Wild Awaits, centered on awakening the senses of travelers and sparking an enriched enjoyment of Australia and New Zealand.
“Today’s travelers are freedom-seekers and knowledge-gatherers, and their craving for space and connection with nature, people and culture has never been stronger,” says Margot Windenburg, senior sales anager, North America, for AAT Kings, in a press statement. “Knowledge and accessibility are key to discovering so many remarkable and remote experiences across Australia and New Zealand. Wild Awaits brings to life AAT Kings’ 100+ year commitment to uncovering these extraordinary places, stories and moments so our guests can pursue their spirit of adventure. This is not just a comms strategy, but a philosophy embodied in our people and local partners, who welcome guests to join us on an off-the-beaten-track, fully immersive experience at a point in time when they likely need it most.”
Developed by award-winning, full-service creative agency Thinkerbell, Wild Awaits focuses on the places, stories and tastes of Australia and New Zealand. From the landscapes on the journey, to food and drink that immerses guests into the destination, stories from local people and the unexpected experiences on offer, AAT Kings invites guests to embark on a new adventure.
Thinkerbell worked alongside AAT Kings’ in-house marketing, web and design team in a collaborative process to bring the new brand positioning to life via creative assets, brand identity, and content. The ‘Wild Awaits’ campaign will launch in consumer-facing owned media, display, social, and BVOD from October 25.
For more information, visit aatkings.com.