Today Hilton announced that it will be launching a new brand, Tempo by Hilton—an approachable lifestyle brand that the company describes as being curated to serve a growing segment of “modern achievers” who seek a hotel experience that reflects their ambition.
The new brand came about with input from leading hotel owners, as well as investors around the country. You will be seeing a lot more of Tempo by Hilton as there are currently more than 30 individual commitments to date with properties confirmed in several prime markets across the US, including: New York, Maui, Boston, Los Angeles, Lexington, Nashville, San Diego, Charlotte, Washington D.C., Houston, Atlanta, and more. An additional 30 deals are in various stages of development.
“For more than 100 years, Hilton has pioneered the hospitality industry as we know it,” said Christopher J. Nassetta, president & CEO, Hilton in a press statement. “Tempo by Hilton is the latest example of our unique ability to anticipate what our guests are looking for and deliver unmatched value for customers and owners alike. We’re thrilled to welcome this new brand to our Hilton family and look forward to building on our legacy of innovation with Tempo by Hilton. ”By combining design and diverse lifestyle partnerships, Tempo by Hilton provides hotel owners and developers with a brand that is both uplifting and within reach for future guests—all powered by an efficient service model.”
As part of its commitment to helping guests live better lives, Tempo by Hilton has established and built upon partnerships with leading experts across the well-being, food and beverage and other lifestyle spheres. The experts on board include Arianna Huffington’s renowned behavior change platform, Thrive Global and established culinary firm, Blau + Associates. These organizations bring a sense of discovery to the brand, while empowering guests to continue prioritizing well-being and personal growth even while traveling.
“Tempo by Hilton introduces a new concept by combining all the benefits and efficiencies owners expect from a limited service model with an uplifting dose of inspiration,” said Phil Cordell, s.v.p. and global head of new brand development, Hilton in a press statement. “Utilizing a data-driven blueprint, we identified lifestyle offerings inside the guestrooms and throughout the property that push the entire sector to new heights. The end result is a compelling, yet approachable brand that enables owners to expand their portfolios in sought-after locations across the country as well as capture a new demographic of travelers.”
To answer market research that surveyed more than 10,000 consumers, and to follow the guidance of its various lifestyle partnerships, each Tempo by Hilton property will feature elements designed to help guests continue their journey without disrupting their routine.
These signature elements include:
- Reinvigorating and Relaxing Guest Rooms: In-room experiences include the one-of-a-kind Power Up and Power Down collections; curated assortments of morning and bedtime rituals created in partnership with Thrive Global; as well as other unexpected touches, such as a finely tuned sleep environment and a dedicated Get Ready Zone with space to get ready, organize for the day and focus on work. In addition, the oversized bath suite, which includes mirrors with built-in Bluetooth speakers, is spacious, bright and invigorating to help guests recharge and renew.
- Shared Spaces and Amenities Designed to Inspire: Envisioned as catalysts for genuine, memorable experiences, all Tempo by Hilton public areas and amenities bring a fresh approach to industry mainstays. These include art and design collections specifically chosen to encourage guests to look up from their daily grind and take a moment for themselves. Guests will also enjoy state-of-the-art fitness offerings; flexible meeting spaces, which can be easily reserved by guests on the go; as well as more informal areas perfect for collaborating with teammates or concentrating on individual tasks.
- Culinary Journeys: Developed alongside the award-winning Blau + Associates, Tempo by Hilton’s food and beverage offerings ensure guests have access to everything they need to sustain energy and boost focus. The in-lobby Fuel Bar, a complimentary coffee and tea bar, offers a hand-selected assortment of premium coffees and teas, along with various benefit-driven mix-ins. Additional healthy options, including artisanal smoothies and other breakfast favorites, are available at the casual cafe. At the bar, spirited and non-spirited craft cocktails and small plates will be offered. Additionally, Blau + Associates will collaborate with Hilton to form a Chef Collective, an advisory board of young up-and-coming chefs who will help curate seasonal menus.
- Sustainability: Tempo by Hilton aligns with Hilton’s Travel with Purpose 2030 Goals to double its investment in social impact and cut its environmental footprint in half. To that end, this new brand is committed to implementing sustainable practices throughout the guest experience. Examples of specific initiatives include LightStay, food waste programs, responsible seafood sourcing, hydration stations throughout the property to replace single-use plastic bottles and full-size bath amenity dispensers to reduce disposable plastics.
“Through our research, we found that while our current upscale offerings have been incredibly successful at earning loyalty among specific guest segments, there was a rising demographic of ambitious and highly discerning travelers that weren’t engaging with the category,” said Jon Witter, chief customer officer, Hilton in a press statement. “With Tempo by Hilton, we are able to reach these influential consumers through a new, elevated yet approachable class of hotels designed to surpass expectations of both customers and owners in truly meaningful ways.”
All guests will enjoy the benefits of Hilton Honors, Hilton’s award-winning guest loyalty program for the company’s distinct portfolio of brands. Members who book directly with Hilton have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, exclusive member discounts, free standard WiFi and the Hilton Honors mobile app.
Tempo by Hilton is the latest brand created by Hilton to address the future of travel. Other recently launched brands include Motto by Hilton—an affordable, lifestyle micro-hotel with a communal vibe in prime urban destinations—and Signia Hilton—the portfolio’s premiere meetings and events brand.
For more information, visit tempobyhilton.com. Don’t miss: “Hilton Has No Plans to Lower Travel Advisor Commissions.”