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An onboard record shop, karaoke studio, and artfully selected music—Scarlet Lady, first ship to set sail for Virgin Voyages, is turning up the volume.

Due to set sail for its inaugural season in 2020, Scarlet Lady will be equipped with an on-ship record shop called Voyage Vinyl; The Groupie, a private karaoke and gaming lounge; and perfectly curated music and performances by up-and-coming artists as well as music trendsetters.

Virgin Voyages’ residency program will feature performances by world-class talent on ship, in-port destinations and at The Beach Club at Bimini. Grammy- and Oscar-winning DJ, songwriter and record producer, Mark Ronson, has committed to four performances at The Beach Club at Bimini in 2020. The star-studded residency music lineup will also include the multi-platinum chart-topping artist, DJ, producer/ remixer, MK (Marc Kinchen), who has committed to one performance in 2020, as well as the Grammy-nominated electronic music duo Sofi Tukker, known for their smash-hit Best Friend.

Virgin Voyages
Voyage Vinyl

Leaning into Virgin’s history in music, something old is new again with Voyage Vinyl, the record shop aboard Scarlet Lady. Voyage Vinyl will be the go-to spot on board for Sailors to experience music from all eras and genres. Voyage Vinyl features personal listening stations for Sailors to enjoy their favorite albums both current and classic. Sailors looking for something unique can also shop for limited-edition curated albums and special editions of classics. Sailors can also purchase music magazines, headphones and record players. Voyage Vinyl will also double as a performance spot for live sets mixed by Scarlet Lady’s resident DJs.

The Groupie, Virgin Voyages’ bookable karaoke, gaming and movie lounge, meanwhile, has been designed as a modernist take on a Japanese-style karaoke room for Sailors to enjoy singing along to their favorite tunes.

Each space on Scarlet Lady will have a unique energy, thoughtfully developed by industry tastemakers and brought to life by up-and-coming talent and special guest performances. The Virgin Voyages sonic identity will have a home in electronic music, but will also incorporate other music genres, ensuring that all Sailors will find a sound they love. The brand defines electronic, as not solely a traditional “EDM” sound, but will incorporate all electronically programmed sounds, even those of more classic eras, and the early innovators of the sound from rare disco tracks, through to 80’s sounds and other important periods of electronic sound. That means timeless classics from varying genres will be artfully blended with new and rising artists. Calming sounds will be incorporated at the appropriate times, to ensure moments of relaxation and rejuvenation are in ample supply.

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