Compagnie Du Ponant is changing its name to Ponant.
The name change reaffirms the link between the brand and its three-masted first vessel of the fleet and the core of the brand identity. The French cruise line is reiterating its commitment to grow business internationally while remaining loyal to its origin and core values. With the new name comes a new momentum to support the brand’s global growth in the last five years. During this period, the company launched four sister ships and opened offices in Miami, Hamburg, Sydney, Hong Kong, and Shanghai. The new signature on the logo, “Yacht Cruises & Expeditions,” illustrates the line’s mission, showcasing a different concept of sea travel. Expeditions refers to the expedition cruises, which allow travelers to explore regions on authentic adventures. For more information, call (800) 400-1082 or visit en.ponant.com or en.ponant.com/travel-agent-centre.
