Carnival Cruise Line has become the first major ocean cruise company to sponsor Cruise Lines International’s Accredited Cruise Counsellor (ACC) certification for all of its business development managers. In mid-January Carnival BDMs completed the work required to earn the ACC through a combination of individual assignments and in-person coursework at the line’s recent sales team meeting.
ACC coursework included topics such as “Building Client Loyalty,” “Power Selling Skills,” “Power Selling Techniques,” “Effective Presentation Skills,” and “Better Listening for Better Business.” Throughout the year, BDMs will work with advisors in their territories to apply the lessons and tools acquired from their ACC certification as they collaborate in developing tailored sales, marketing, and support strategies.
“Carnival is committed to having the best sales and service organization in the travel industry, taking advantage of every available opportunity that will help our travel advisors succeed and grow, and the ACC certification is a powerful tool that will enable us to accomplish that,” said Adolfo Perez, senior v.p. of sales and trade marketing for Carnival, in press materials. “Having ‘ACC’ on our business cards says that we have gone above and beyond to increase our cruise industry and sales expertise. Our team is proud to have earned that designation.”
The ACC certification is part of Carnival’s comprehensive program to support travel advisors that includes Why Use a Travel Advisor (WUATA), AMP Up Commissions, Loyalty Rocks Rewards, and Be the Hero Upgrades. In late 2018, Carnival’s BDMs also completed a new Carnival Corporation Sales Strategy and Customer Marketing certificate program through the Aresty Institute of Executive Education of the Wharton School at the University of Pennsylvania.
For more information, visit goccl.com. Carnival Cruise Line also recently launched its Most Trusted Travel Advisor Contest with a free trip aboard the new Mardi Gras up for grabs as the grand prize; click here to get the details on how you can win.