Atlas Ocean Voyages today unveiled a new brand identity that reflects the guest experience aboard its expedition yachts: World Navigator, World Traveller, and World Voyager.
Elevating the Brand Identity
The new branding reflects the core elements of the Atlas guest experience, including a focus on sophistication, design and small-ship cruising. The new branding includes a contemporary design update with a new logo and typography designed to reflect the line’s onboard and destination experiences.
The framework is guided by six core principles—Intimacy, Hospitality, Passion, Immersion, Conscious Design, and Community—which define the experiential aspects of the Atlas Ocean Voyages offerings.
“Our goal was to ensure that every touchpoint—from our visual and verbal identity to our marketing and media messaging—accurately reflects the experience our guests have aboard our yachts,” said James A. Rodriguez, President & CEO of Atlas Ocean Voyages, in a media statement.Â
The brand evolution was conceived, designed and developed by Astronaut Monastery, an independent creative studio based in New York, in close partnership with Atlas.
A Modern, Luxury Expedition Brand
Atlas Ocean Voyages offers luxury expedition, purpose-built yachts designed for small-ship exploration. Carrying fewer than 200 guests, World Navigator, World Traveller, and World Voyager feature luxury suites, open-air dining, observation lounges and L’Occitane bath amenities, along with designated butlers and an attentive crew.
Atlas itineraries are built around immersive, year-round expedition experiences in both warm- and cold-water destinations. Led by expert expedition teams, guests participate in small-group shore excursions, wildlife viewing and cultural encounters.
Atlas Ocean Voyages currently offers Polar Expeditions to the Arctic and Antarctica; Epicurean Expeditions throughout the Mediterranean, Canary Islands, Morocco and Western Europe; and Cultural Expeditions in Northern Europe, Iceland, South America and the Caribbean.
For more information, visit atlasoceanvoyages.com.
