Holland America Line is introducing its “Cruise Week” from Jan. 13-17, highlighted by a weeklong partnership with the iconic game show Wheel of Fortune. While the beloved series has featured cruise giveaways in the past, this marks the first time a single cruise line takes center stage for the entire week.
Throughout the episodes, viewers can watch as contestants compete to win 7-day cruises for two to destinations including Alaska, the Mediterranean, Northern Europe and the Caribbean—all with airfare included. The game show set will embrace a nautical theme, complete with a pier-inspired backdrop and waving Holland America Line flags.
Where Every Spin is a Win
“We’ve been sailing for over 150 years, and creating engaging experiences like Cruise Week allows us to connect with both loyal guests and new audiences,” said Kacy Cole, Holland America Line’s Chief Marketing Officer, in a press statement. “Showcasing our global destinations on one of television’s most iconic platforms is an exciting way to kick off the year.”
Cruise Giveaway Schedule:
- Monday, Jan. 13: Alaska cruise
- Tuesday, Jan. 14: Mediterranean cruise
- Wednesday, Jan. 15: Canada & New England cruise
- Thursday, Jan. 16: Northern Europe cruise
- Friday, Jan. 17: Caribbean cruise
In addition to on-air giveaways, fans at home can enter sweepstakes for a chance to win their cruise vacations during segments like “Fan Friday” and the “At-Home Sweepstakes.”
Coinciding with Wheel of Fortune, Holland America Line is enhancing its popular wave season promotion, the “Start Your Journey Sale.” From Jan. 13-20, travelers can enjoy $25 deposits on select 2025-2026 cruises. The sale also includes perks like balcony upgrades, reduced fares and additional onboard credits of up to $400 for bookings made by Jan. 31.
For more information, visit hollandamerica.com.
