Sky Vacations has been named an official partner in Saudi Tourism’s global trade campaign fronted by Cristiano Ronaldo—“I Came for Football, I Stayed for More.”
As one of the greatest athletes of all time, Ronaldo’s words—“I came for football, I stayed for more”—perfectly capture the essence of Saudi Arabia. Since his arrival, he and his family have experienced Saudi Arabia’s cultural sites, marquee events and diverse landscapes—showcasing selling points advisors can highlight beyond sports tourism.
Through this campaign, Sky Vacations will showcase the array of experiences Saudi Arabia offers travelers—from Riyadh’s cutting-edge dynamism to the timeless beauty of AlUla, home to Saudi Arabia’s first UNESCO World Heritage Site, as well as the pristine Red Sea coastline and the cultural heart of Jeddah. These journeys are further enriched by Saudi Arabia’s growing calendar of global sporting and cultural events, including Formula 1, tennis, boxing, esports championships and festivals such as Riyadh Season and MDLBeast Soundstorm.
“Saudi Arabia offers a fusion of history, culture, and modern energy unlike anywhere else,” said Richard Krieger, Director of Sky Vacations, in a media statement. “What excites us most is the diversity of experiences available—whether it’s exploring AlUla’s ancient tombs, diving into the Red Sea or enjoying the thrill of world-class concerts and sporting events. This campaign with Cristiano Ronaldo not only highlights the country’s extraordinary transformation but also signals its arrival as one of the most compelling global destinations of our time. At Sky Vacations, we’re proud to curate journeys that allow travelers to experience the Kingdom in authentic and unforgettable ways.”
