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Expect a lot of “arrghs!” and “ahoy, me hearties!” next time you book your clients at the LEGOLAND Florida Resort, where they’re gearing up to welcome the fun new Pirate River Quest attraction on Jan. 12, 2023.

But wait, there’s more! Now your clients can “join the crew” of pirates and adventurers with the resort’s brand new Annual Passes (more on that below.)

Those passes will be put to good use on the new Pirate River Quest Attraction, where families will hop onboard captained boats and head down the natural passageways of Lake Eloise and the iconic Cypress Gardens. Their quest is to find the lost treasure of Captain Redbeard—the adventure involves a LEGO pirate crew, monkeys and even a kraken.

LEGOLAND Announces New Attractions for 2023

This quest is only the start of a yearlong adventure, as LEGOLAND has an entire roster of events set up throughout 2023. For five consecutive weekends starting on Jan. 21, your families can enjoy Pirate Fest Weekends, where they’ll be mateys for the day, meeting characters, being entertained, putting together special LEGO builds and munching on specialty treats—and it’s all included the new Annual Pass or the usual park admission.

Even if they’ve visited before, there is plenty of new for your clients, including new shows with fan-favorite characters. As the year progresses, expect Brick-or-Treat and Holidays at LEGOLAND to return bigger and better than ever.

Repeat clients will be happy to hear about the resort’s new Annual Passes. The Bronze Annual Pass includes 280 days of adventure and is only available to Florida residents. The Silver Annual Pass includes 320 days, free parking, plus more; the Gold Annual Pass steps things up to 350 days of access to both LEGOLAND Theme Park and WaterPark in 2023 plus more; while the ultimate access is granted by the Platinum Annual Pass, with no block-out days and plenty of perks, plus admission to several parks and over 30 Merlin attractions across the U.S. All annual passes are also digital and can be loaded onto the LEGOLAND Mobile App.

For more information, visit