Making wishes come true, one kid at a time. (Photo by seventyfourimages on Envato)

Collette Boosts Ensemble’s Make-A-Wish Fundraising Goal

Making wishes come true, one kid at a time. (Photo by seventyfourimages on Envato)
 
 

Ensemble’s ongoing campaign to support Make-A-Wish reached new momentum with Collette stepping in as the official matching partner. Through The Collette Foundation in the United States and Collette Foundation Canada, the tour operator will match donations up to $25,000 USD, split evenly between both countries, through April 19.

“Ensemble has a long history as a proud supporter of Make-A-Wish, and we’ve seen firsthand the extraordinary impact that can be achieved when our community comes together around a shared purpose,” said Michael Johnson, President of Ensemble, in a press statement. “With Collette stepping forward as our matching partner, we have an incredible opportunity to accelerate our efforts and inspire even greater participation across our network of members and partners.”

The initiative, announced at Ensemble’s Summit event for owners and managers in October, is on track to raise $150,000 for Make-A-Wish America and Make-A-Wish Canada by the time members and partners gather at Horizons in Las Vegas from May 4–7, 2026. Ensemble’s parent company has pledged to match the full fundraising goal dollar-for-dollar, effectively doubling the total contribution. The shared objective is to grant 14 wishes equally across the U.S. and Canada before Horizons 2026.

Ensemble + Collette = Dream Team

Collette’s participation reinforces the industry’s ability to connect travel with meaningful impact. More than 75 percent of wishes granted by Make-A-Wish involve travel, reflecting the program’s deep connection to experiences that create hope for children with critical illnesses. Ensemble’s network, including agencies such as Fareconnect, Crown Cruise Vacations, Goldrush Getaways, Go Travel Company and Escapes.ca, has already contributed strongly to the campaign’s progress.

“Supporting Make-A-Wish alongside Ensemble and our travel community is deeply aligned with the mission of the Collette Foundation,” said Melissa Snape, Head of Corporate Citizenship at Collette, in a press statement. “We believe in the transformative power of travel, and by joining this campaign we have an opportunity to help bring comfort, joy and hope to children and families who need it most. We’re proud to stand with Ensemble in rallying the industry around such meaningful impact.”

Momentum picked up early when Summit attendees participated in a team session that designed experiential wish concepts based on stories from two children in the Make-A-Wish program.

With Collette’s matching commitment now active, Ensemble continues to rally members, partners and employees across North America to sustain support for Make-A-Wish and the children it serves.

Horizons 2026, taking place at Resorts World Las Vegas, will bring the network together under the theme Bring it On. The event will feature curated content, small-format discussions and direct access to Ensemble leadership and key partners.

For more information, visit ensembletravel.com.