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CIE Tours, a tour operator for Ireland and Britain vacations, has launched a new website focused on storytelling, while a wealth of enhancements, from more intuitive navigation to a more robust travel agent portal, have been added to make it a useful resource for travel agents selling CIE Tours vacations.

Direction for the new website came from comprehensive travel agent and consumer research, sparking the creation of a storefront that conveys the true essence of a CIE Tours experience. Strong human-centered imagery, thematic videos, crafted articles, and rich content showcase what makes CIE Tours unique. The new website provides valuable information, travel insights, and scannable, easy-to-read content that previews the company’s itineraries and introduces the tour directors and suppliers who are essential to delivering the CIE Tours experience.

“Our new website is the go-to source for travel professionals that provides all tools and resources they need to understand, sell and book CIE Tours,” said CEO Elizabeth Crabill, in a statement. “It’s designed for breadth, depth, and ease, with robust, well-organized content and compelling visuals that tell our brand story at a glance.”

Phase one of the new website is live now, with more features and functionality to be introduced in the future. Additional enhancements will include improvements to the online reservation and booking management system, customizable downloadable tours, and an asset management library for flyers, logos, and more.

It is now easier for travel agents to flip or tab through reservations, an event calendar, and a robust promotions section that puts all materials at their fingertips. A new at-a-glance dashboard tracks individual and group bookings, held reservations, earned commissions, and potential commissions.

New to the CIE Tours site is an interactive search tool designed to appeal to the burgeoning heritage travel market. Visitors who seek to learn more about their Irish or Scottish roots can input a surname to find the counties associated with that family’s history and a list of tours that include those destinations.

The new website also showcases a number of new tour types and themes introduced by CIE Tours for 2020. Among them: Ireland by Road and Rail, Daytripper tours in London and Southern Ireland that allow guests to settle into a single hotel as their home base for multiple days of excursions, a Castles & Manors or Ireland tour for history buffs, and a River Cruises Collection featuring Danube and Rhine itineraries.

For more information, go to Further CIE insight can be found here and here.