Bermuda Tourism Authority Selects New CEO

The Bermuda Tourism Authority (BTA) has appointed global tourism executive Jan Hutton as its next Chief Executive Officer. Hutton will officially join the organization on July 1, 2026.

Her appointment comes as Bermuda positions itself for continued tourism growth and increased global competitiveness.

The BTA Board selected Hutton for her experience in destination strategy, digital transformation and tourism marketing across international markets. Her career spans more than two decades across Asia Pacific, Africa and the Middle East, including leadership roles with Ogilvy Group, Nielsen, Deloitte Consulting, South African Tourism, Destination Gold Coast and Destination NSW.

Most recently, Hutton served as CEO of the Australian Tourism Data Warehouse (ATDW). 

Global Tourism Executive to Lead Bermuda’s Next Phase of Growth

“The BTA Board of Directors welcomes Ms. Hutton and looks forward to working with her for the ongoing advancement of our tourism product. She brings a wealth of experience in destination marketing, digital transformation and visitor economy strategy across three continents. Her expertise will help drive the BTA mission of making Bermuda a premier destination for visitors,” said BTA Chairman William Griffith, in a media statement. 

“I’m genuinely honoured to be joining the BTA, and I don’t take lightly the responsibility that comes with this role. Before I do anything else, I’m here to listen. The BTA team has been holding the line through a difficult period — they know this destination, they know this industry, and their perspective is essential. I’m coming in with eyes open,” said Hutton in a media statement. 

Current Acting CEO Erin Wright will transition back into her role as Chief Operating Officer once Hutton assumes the position.

Griffth added that Hutton joins the BTA at a time when new significant developments for the island are underway — new hotel capacity, airlift development and product investment.

The leadership change comes as Bermuda continues investing in tourism infrastructure, visitor experiences and long-term destination growth strategies aimed at strengthening its position in the Caribbean and Atlantic travel markets.

For more information, visit gotobermuda.com.