Virgin Hotels is venturing into Miami with a proposed opening date of 2023. In the heart of Downtown Miami’s Financial District, the 250-room hotel will be located at 1040 S. Miami Avenue in the Brickell neighborhood, a hotspot for locals and visitors alike. Virgin Hotels Miami will be steps away from Brickell City Centre, a $1.05 billion shopping and mixed-use project in development.
The 40-story new-build hotel will include 250 rooms, a spa, and multiple dining and drinking outlets, including the brand’s signature culinary experience Commons Club, a restaurant, bar and modern social club; a beer garden live music venue; and Funny Library Coffee Shop, a communal work space that will house an assortment of whimsical and funny books and games. Funny Library Coffee Shop will feature coffee by Laughing Man, the brand co-founded by actor Hugh Jackman.
The hotel will also feature a three-story terraced rooftop complete with pool, lounge, and event space all designed to feel like a rooftop conservatory. Virgin Hotels Miami will take to heart the brand wide celebrated “No Nickel and Diming” policy, which includes street-priced minibars, free WIFI, and zero resort fees, urban fees or amenity fees. The hotel is slated to break ground in 2020.
“I’m personally very passionate about this property, as it brings Virgin Hotels into a city that holds a great deal of significance for us. In addition to being my home, Miami is the headquarters of Virgin Hotels, so this is a milestone that has been a long time coming,” comments Virgin Hotels CEO Raul Leal. “Miami is one of our nation’s premier vacation and nightlife destinations and a major cultural hub. Our team cannot wait to make our mark here by bringing the Virgin Hotels experience to this lively city.”