Starwood Introduces Tribute Portfolio Brand

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Tribute Portfolio has debuted with the Royal Palm South Beach Miami.

Starwood Hotels & Resorts Worldwide today introduced Tribute Portfolio, the company’s 10th brand and second collection of independent hotels.

Tribute Portfolio will be comprised of outstanding independent hotels and resorts around the world, debuting with the Royal Palm South Beach in Florida, with four soon-to-open hotel properties in Asheville, NC, Savannah, GA, Charleston, SC and Nashville, TN. Starwood expects 100 Tribute Portfolio hotels by 2020, with properties located in high-demand destinations and markets where SPG members travel but where today Starwood has little or no footprint.

With a firm focus on four-star, upper upscale hotels, Tribute Portfolio will complement Starwood’s Luxury Collection brand. As with Starwood’s other nine brands, SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits, such as upgrades, welcome amenities, late check-out and more.  In celebration of Starwood’s 10th brand, SPG is offering members up to 10,000 bonus points for stays at Tribute Portfolio hotels through July 15, 2015.

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