Los Cabos closed 2025 with nearly 3.8 million visitors, marking a 130 percent increase in arrivals over the past decade. According to the Los Cabos Tourism Board, the milestone caps a ten-year strategy centered on high-value travel, premium infrastructure and diversified air connectivity.
A Decade of Strategic Luxury Growth
The destination recorded an Average Daily Rate of $440 USD in 2025—the highest in Mexico—up from $286 in 2017. Revenue Per Available Room climbed from $203 to $306 during the same period, while maintaining a steady average annual occupancy rate of 70 percent.
“This growth did not happen by accident,” said Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, in a media statement. “For more than a decade, Los Cabos has focused on attracting high-value travelers, strengthening air connectivity, diversifying our markets and investing in premium infrastructure that supports long-term economic resilience.”
Hotel Inventory & Air Connectivity
Hotel inventory has expanded from 15,000 rooms in 2016 to more than 22,000 rooms in 2025, with approximately 80 percent categorized in the five-star segment. In addition, air connectivity has been equally central to the strategy.
Since 2016, connections have grown nearly 46 percent, with Los Cabos now linked to 42 international airports, including 32 U.S. gateways. New routes from markets such as Nashville, Kansas City, Ontario and Orange County complement established hubs including Los Angeles, Dallas, Phoenix, New York, Chicago, Denver and Atlanta. Direct service from Frankfurt and Panama City further strengthens international diversification.
Tourism remains the cornerstone of the regional economy, contributing approximately $7.7 billion annually.
Early projections for 2026 indicate continued strength from the U.S. market, reinforcing Los Cabos’ position as a premium, high-yield destination within Mexico’s competitive tourism landscape.
For more information, visit visitloscabos.travel.
