From a nature-filled retreat on Tuscany’s coast to a design-driven boutique in Milan and a vibrant new W Hotel in Florence, these three new openings showcase Italy’s timeless allure, offering your clients fresh ways to experience la dolce vita with style and authenticity.
Hotel Milu Milano Debuts in Milan
The newly opened Hotel Milu Milano is perfect for clients who want to immerse themselves in Milan’s vibrant city life. This is the second outpost of the Milu brand, following the opening of Hotel Milu in Florence.
In Milan, the property transforms a 19th-century building—formerly the Mercure Milano Centro—into a design-led boutique hotel reimagined by architect and designer Alex Meitlis, who restored the building’s historic staircase, revealed original brickwork, and blended the structure’s heritage with a clean, minimalist design.
The hotel features 32 guestrooms across seven categories—from single rooms to quadruples—each showcasing details inspired by traditional Milanese materials and textures. Art is integral to the Milu experience. The hotel features an evolving collection curated by artist Carmel Ilan, with striking canvases displayed in both the lobby and guest rooms.
For clients seeking connection or a moment of relaxation, the hotel’s all-day lounge offers a communal space stocked with complimentary wine, coffee, tea and soft drinks. Positioned at Piazza Guglielmo Oberdan, Hotel Milu Milano places guests steps from the historic Porta Venezia gate, the shopping and design hub of Corso Buenos Aires and Indro Montanelli Public Gardens. It’s an ideal base for travelers keen on exploring Milan’s art, fashion and dining scenes.
For more information, visit milumilano.com.
Terre di Sacra: Nature-Driven Luxury in Italy
Terre di Sacra, a newly refreshed luxury estate and nature retreat on Tuscany’s southern coast, is designed for clients who crave privacy and authentic experiences while vacationing abroad.
Just an hour from Rome’s Fiumicino Airport, this historic, family-owned property spans more than 2,470 acres of protected landscapes, including 7.5 miles of private coastline along the Maremma region. Set within a WWF-protected nature reserve, Terre di Sacra’s accommodations cater to a range of travelers, from families to couples, with an emphasis on seclusion and a connection to nature.
Twenty-nine private homes, including six-bedroom villas with pools and cozy three-bedroom lakeview cottages, are scattered among olive groves and pine forests. For clients seeking something more adventurous, the estate’s private beachfront is home to luxury glamping, featuring 24 eco-lodges and 40 safari-style tents just steps from the water. These elevated tents come with king-size beds, en-suite bathrooms and private patios.
The estate is also a certified organic farm, producing olive oil, honey and raising native Maremmane cattle using regenerative practices. Guests can explore Tuscany’s wilder side through a variety of curated experiences from horseback riding on the beach to wildlife tours and watersports.
For more information, visit sacra.it/en.
W Florence Opens in Tuscany’s Capital
W Florence is the latest addition to Marriott Bonvoy’s W Hotels portfolio and the brand’s second property in Italy. Housed within the former Grand Hotel Majestic, the hotel is located on Piazza dell’Unita Italiana, a short stroll from the Duomo, Basilica di Santa Maria Novella and Florence’s shopping and dining districts.
W Florence features 119 guestrooms and suites as well as three distinct dining venues: Tratto, by the Michelin-starred team behind Trattoria Contemporanea; W Lounge and the soon-to-open Zefiro Rooftop with panoramic views of the Duomo. Later in the year, Michelin-starred chef Akira Back will open a restaurant on the ground floor.
For reservations, visit wflorence.com
