AMResorts is set to introduce the first Secrets-branded property to the island nation of Aruba as part of a new resort brand management deal.
The agreement will bring the planned 600-room Secrets Baby Beach Aruba to the island’s Baby Beach, a a popular white sand-lagoon in the Southern part of Aruba, close to San Nicolas. Completion is currently slated for the fourth quarter of 2021.
“The Caribbean region remains a main focus of expansion for ALG and we are thrilled to be adding the destination of Aruba to our growing branded portfolio,” said Javier Coll, executive vice president and chief strategy officer of ALG, in a press release statement. “The island continues to be in high demand, with over one million yearly visitors and the recent emergence of a major luxury eco-tourism market. These factors, along with the Caribbean’s overall forward momentum, give us great confidence in the short and long-term potential of the destination.”
The adults-only resort will offer the brand’s Unlimited-Luxury® vacation concept, which includes all on-site dining and service options, reservation-free gourmet dining, 24-hour room and concierge services, an unlimited premium beverage program, daily refreshed mini bar, daytime activities and live nighttime entertainment.
The company is also preparing for the opening of two new Caribbean properties in the coming months, with the debut of Dreams Curaçao Resort, Spa & Casino, and Secrets St. Martin Resort & Spa.
For more information, visit algdevelopment.com.
