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Norwegian Cruise Line (NCL) has announced the appointment of David J. Herrera as the Brand’s new president effective April 1, 2023, as Harry J. Sommer transitions to be the next president and CEO of Norwegian Cruise Line Holdings Ltd. (NCLH), parent company for the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands, effective July 1, 2023.

Herrera currently serves as NCL’s chief consumer sales and marketing officer and has been with NCLH since 2015. He has held a variety of senior leadership roles within the organization, including SVP brand finance, strategy and consumer research; SVP corporate development for NCLH; and president of NCLH China. He previously served as a senior advisor to the CEO and chairman of Prestige Cruise Holdings from 2012 through 2015.

“David and I have worked closely together for almost a decade expanding NCL’s global presence and shaping its future,” said Harry Sommer, incoming president and CEO of NCLH in a press statement. “With over 25 years of robust corporate business experience and a strong financial, sales, marketing and business development background, David is a key contributor to NCL’s success, and I am certain he will continue to guide the NCL brand on an accelerated path forward.”

David Herrera’s Role as President of NCL

As NCL’s president, Herrera will be responsible for the overall strategic vision and business plan execution for the Brand, as well as expand his reporting line to now include revenue management, guest services, brand finance, international sales, and the recently formed Experiences at Sea division which provides immersive events at sea.

“I am honored and humbled to be given the opportunity to lead the passionate and incredible team at NCL, as well as to continue to work alongside Harry and our stellar leadership group to build on our strong momentum,” said David Herrera, incoming president of NCL, in a press statement. “It is going to be another milestone year for us as we continue the Prima Class rollout, and I am looking forward to leading our team and guests along this exciting journey.”

With Herrera’s appointment as NCL president, Adam Malone, who currently oversees consumer and integrated marketing, will assume the role of chief marketing officer, and 15-year NCL veteran Michael Tomoleoni, who currently manages the consumer sales division, will now serve as the chief consumer sales officer. Jason Krimmel will assume the newly created role of chief international sales and marketing officer, working closely with Herrera to further expand the Brand’s international footprint.

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