HX Expeditions has appointed Cinzia Amadio as SVP of Global Marketing, leading all aspects of marketing and reinforcing the company’s commitment to a more connected brand experience.
Amadio will join the Executive Team and report directly to CEO Gebhard Rainer. Her role will be to drive stronger alignment across teams, clearer priorities and a more seamless experience at every stage of the HX brand journey — from first inspiration on website travelhx.com to booking, pre-departure and post-voyage communications.
“I’m excited to join HX at such an important moment for the business” said Amadio, in a press release statement. “There’s a real opportunity to build on the strong brand foundations already in place and connect brand storytelling, marketing performance and digital capability more closely. By working together across these areas, we can deliver clearer, more consistent experiences for our guests and strengthen every stage of their journey with HX.”
Amadio brings international experience across luxury travel, brand building and digital transformation, combining a foundation in computer science engineering with expertise in branding, storytelling and AI. Most recently, she served as Chief Marketing and Growth Officer at ROAR AFRICA, the ultra-luxury safari company, where she led the marketing function across brand and performance.
She also brings extensive cruise and expedition experience from her nine years at Silversea, where she held several senior leadership roles across global marketing, consumer and trade marketing, marketing planning and execution, and expedition business development.
“We are delighted to welcome Cinzia to HX,” said Gebhard Rainer, CEO, in a press release statement. “She brings a unique combination of digital expertise, brand-building capability and deep experience in both the luxury and cruise sectors, which will be invaluable as we continue to strengthen the guest experience and grow the business.”
Amadio’s appointment is intended to strengthen HX’s continued investment in bringing brand, marketing and digital capabilities closer together so the business can move faster, communicate more consistently and deliver a more joined-up experience across every touchpoint.
For more information, visit travelhx.com.
