Did you know that Grupo Posadas, the umbrella company to the La Colección brand, is celebrating its 50th anniversary this year? Yep, just like Recommend it’s their Golden Anniversary, and how are they celebrating? By expanding, of course. Mexico’s largest hotel company, according to Rafael Lizarraga, Grupo Posadas’ Chief Commercial Officer, “will be growing very, very, very fast over the coming years. The next five years are going to be very important, with many new hotels; doubling the size of the company; penetrating new markets; and in June or July of this year, we’ll be launching two new brands.” (More on the latter later).
The company, in fact, will be inaugurating 20 more properties by the end of this year, and is set to double its resort offering by the end of this decade. “By 2020,” says Lizarraga, “we’ll have between 280 and 300 hotels both in city and resort properties.” Regarding the new brands that are set to launch this summer, Lizarraga says that they are “for the Millennial market, because it’s important for us to keep penetrating new segments. They are going to be in the lifestyle segment—one geared to the resort stay, and the other to a city stay.” Additionally, the company will be opening a 280-room Fiesta Americana resort in Huatulco next year, notes Lizarraga, and “we expect to start construction of a 370-room, beachfront Grand Fiesta Americana Acapulco at the end of this year that will be located in Acapulco Diamante.” And when Lizarraga says the company will be growing by leaps and bounds, he means it—next year will see the opening of the 135-room Live Aqua Urban Resort San Miguel de Allende and the 145-room Grand Fiesta Americana Oaxaca.
The next five years are going to be very important, with many new hotels; doubling the size of the company; penetrating new markets; and in June or July of this year, we’ll be launching two new brands.
– Rafael Lizarraga, Chief Commercial Officer, Grupo Posadas
Spotlight on La Colección
Made up of resorts located in Mexico’s most popular beach destinations, the resorts that make up La Colección brand, which debuted last October, can be found throughout Mexico— Cancun, Riviera Maya, Los Cabos, Acapulco, Puerto Vallarta, Playa
del Carmen, Cozumel and Kohunlich in Chetumal.
Through the rebranding, “we wanted to show the warmth of the Mexican service; our nature; the culture we have here in Mexico, and specifically our people here at our resorts. That was how La Colección was born,” says Lizarraga. La Colección distinguishes Grupo Posadas’ beach resorts apart from the hotel company’s other 200 properties throughout Mexico, and encompasses an array of vacation options—everything from family-friendly and adults-only all-inclusives to exclusive European plans. Within the La Colección group, you’ll find distinct resort brands: Live Aqua, Grand Fiesta Americana, Fiesta Americana Hotels & Resorts, and The Explorean by Fiesta Americana.
Posadas has an amazing, client-focused staff that love working with travel agents and who go the extra mile to reinforce that booking with the right travel professional can impact/enhance a vacation experience. Sometimes it’s as simple as a handshake; sometimes it’s amazing sand art personalized to that client. Their local teams are amazing partners to agents.
– Mitch Toren, Chief Vacation Engineer, TripGuy Travel LLC
A recent project was the renovation of the Fiesta Americana Condesa Cancun All Inclusive. “That’s one of our key resort properties. Since it’s one of our flagship properties—not just for La Colección, but for Grupo Posadas as a whole—it’s very important for us to keep it updated, so we invested approximately $30 million in the renovation that touched all guestrooms and some of the public spaces. It now offers a very modern decor,” and there’s now faster WiFi connection. “We are very happy with the renovation.”
“There are so many projects under La Colección,” says Lizarraga, including the aforementioned Grand Fiesta Americana Acapulco, and the opening of “an Explorean in Tulum by August or September of 2018.”
Posadas is very supportive of travel agents, and the new branding,
La Colección, provides a variety of resorts for our clients, giving them unique experiences for each type of traveler.– Kim Goldstein, Travel Consultant, Journeys Inc.
During this 50th anniversary for Grupo Posadas, “we are very happy and very proud of our company,” says Lizarraga, “and we are very excited because we will continue to grow very fast and very aggressively.”
CONTACT INFORMATION
La Colección
Tel: (800) FIESTA1
Website: lacoleccionresorts.com
