More than one in four U.S. adults say travel is among the activities they are excited to return to when experts sound the all clear on COVID-19 restrictions. But will they be ready to go on Day One? A survey by independent marketing, advertising and public relations agency Mower reveals that 60 days will pass before a majority of Americans will feel comfortable returning to most travel-related activities.
According to the survey, it will be Day 30 before half of Americans anticipate feeling comfortable taking a vacation by car and Day 60 before half will fly in a plane. Only 42% are inclined to travel internationally by Day 60, and 22% say they have never or would never venture beyond the U.S.
The survey also reveals hotels will regain trust sooner than privately-owned vacation rentals Only one in five Americans would be comfortable staying either in a hotel or privately-owned vacation rental on Day One. By Day 30, a gap emerges between the two choices and by Day 60, respondents are 23% more likely to check in to a hotel than a privately-owned rental.
One in four Americans would head to the beach on Day One; by Day 60, almost three in four would be comfortable doing so. Theme parks, spas and casinos will feel more like a gamble, with only one in seven Americans comfortable returning on Day 1 and roughly half by Day 60.
Mower polled a random sampling of 1,000 U.S. adults ages 18+ regarding their comfort level returning to various common activities when COVID-19 restrictions ease. The online nationwide survey was conducted April 8-10, 2020 and responses were obtained using Dynata, a research panel provider.