As part of its “Onboard with You” pledge, Carnival Cruise Line has launched a new Future Cruise Credit (FCC) Toolkit designed to support travel advisors on the many ways they can use FCCs.
With many guests opting for future cruise credits on cancelled sailings, FCCs represent an opportunity for travel advisors to grow their business as their clients have already expressed an interest in booking their next cruise and have committed funds toward that next booking.
Available via a dedicated page on GoCCL.com, the Future Cruise Credit Toolkit includes a variety of resources to empower travel advisors with helpful knowledge in leveraging FCCs for their clients. The toolkit includes:
- Lead reporting tool to help agencies note and follow up on pending FCCs
- Communication schedule to help travel advisors organize client follow-ups
- Easy to use templates for FCC-focused emails, letters and phone calls
- Personalization tools for agents to customize messages based on client needs and interests
The toolkit is accompanied by a video from Carnival’s business development managers who share effective selling and marketing tips for agents to utilize FCCs to assist their clients on future bookings.
“Clients with FCCs are such important leads for travel agents and this practical, easy-to-use tool kit offers a variety of proven sales and marketing strategies, all designed to help advisors close more FCC business and expand their sales. It’s one more example of Carnival investing in and supporting our valued travel partners,” said Adolfo M. Perez, Carnival’s senior vice president of global sales and trade marketing, in a statement.
Additional information is available at GoCCL.com
For information on the measures the company is taking in a COVID-19 world, click here.
