The brand-new cruise brand, Atlas Ocean Voyages, is celebrating travel advisors in May for Travel Agent Appreciation Month with videos from top executives at the cruise line thanking travel advisors and recognizing the brand’s important partners as well as the launch of its new Master of Bucket-list Destinations professional development program, available on the brand’s online portal, Atlas Advisor Central.
Additionally, Atlas will include a special Travel Agent Appreciation logo—Atlas Appreciates Travel Advisors, Today and Always—throughout the month on all trade communications, such as invoices, e-mails, and social media posts. The brand will also promote travel advisors in all the cruise brand’s trade and consumer marketing.
Atlas’ Travel Advisors Appreciation campaign begins May 1, and the new Master of Bucket-list Destinations course is live on May 3. The brand will also promote working with a travel advisor in consumer and trade magazine advertisements and prominently maintain, on the brand’s homepage, a Travel Advisor Appreciation feature image, which recommends working with a travel advisor.
“Atlas sincerely appreciates travel advisors and recommends all travelers work with a travel advisor,” said sr. v.p. of business development Carlos Garzon in a press release statement. “Our new Master of Bucket-list Destinations program provides our valued travel advisor partners with important information and resources to help them market and sell Atlas’ once-in-a-lifetime experiences to clients who seek an extraordinary return-to-cruise. While we spotlight the importance of Travel Advisors throughout this month, Atlas appreciates Travel Advisors every day of the year.”
At Last… Atlas! is the first of two courses that comprise Atlas’ new Master of Bucket-list Destinations program. Master of Bucket-list Destinations is aimed at educating travel advisors about the remote and bucket-list destinations where Atlas sails. The new 4-chapter module starts with a brand overview, followed by identifying and selling to the luxe-adventure traveler. The third chapter provides a competitive review of the luxury cruising sector, with the final chapter rounding out with a deeper dive into each 2021-22 World Navigator itinerary. Travel advisors will receive a Certificate of Expertise and a $100 bonus commission when they make a new deposited booking within 45 days of completing each course.
Travel advisors automatically qualify for special FAM fares after completing of the first course and can earn up to $200-bonus commission on their first new booking after completing both courses.
Atlas Advisor Central provides travel advisors with all the latest information and offers, brand experience, protocols and policies, archived webinars, and downloadable media to help them market and sell Atlas’ luxe-adventure expeditions to their clients. The travel advisor portal features four main sections: Learn, Market, Sell and Master of Bucket-list Destinations. Travel advisors can register with Atlas Ocean Voyages and access the new professional development module and all archived modules by clicking on the “Travel Advisor” button at the top of AtlasOceanVoyages.com.