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The Globus family of brands has launched its new Power of Family campaign, to encourage advisers to reconnect and prepare for a surge in bookings as the travel industry starts to return.

“A great partnership is electrifying,” said Cory McGillivray, channel marketing manager for the Globus family of brands, in a press release statement. “It’s so important for advisors to have a support system in place, backing them up, investing in their success and providing them the right resources to empower them to reach their sales goals while ensuring happy clients. With our new Power of Family initiative, we’re reminding advisors that we are here for them.”

The Power of Family portfolio is available on the company’s signature Travel Agent Portal (TAP) and includes features such as an advanced booking engine to make reservations easy with user-friendly controls. Advisors also have access to The Source, which functions as their own personal marketing department with customizable tools and image gallery.

Ongoing educational opportunities for all brands are also available on the portal – including a dedicated Avalon Waterways Certification program – to incentivize confident bookings. Globus‘ HomeBased Connect also provides home-based advisors with a direct line to a dedicated sales team for personalized solutions.

“Advisors need more than encouraging sentiments. That’s especially true today,” said McGillivray. “Instead, they require partners who can provide them with practical business solutions, effective tools and keen insights that generate revenue and reignite their passion for travel. We are that partner and the future of travel is bright.”

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