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PONANT has announced the latest addition to its team: Edie Rodriguez.

Rodriguez, former CEO and president of Crystal Cruises, will be joining PONANT as its new Americas brand chairman and corporate special advisor.

“For the last several years now, PONANT has been building a solid strategy for the American market and has the means to achieve its objectives,” said Navin Sawhney, CEO of PONANT Americas in a press release. “Given our strong ambitions and the real potential of this market, I am happy to see our team strengthened by the arrival of Edie Rodriguez.”

Bringing more than 30 years of cruise industry experience to her new role, Rodriguez will represent PONANT Americas and help increase brand awareness and sales growth, as well as work with PONANT’s corporate headquarter teams on several new projects.

“I have known PONANT for the last 10 years as they have led the global expedition cruise industry expansion,” Rodriguez added in a press release. “I am proud to help the PONANT brand achieve recognition and realize its ambitions for growth in USA and the Americas at the level it deserves.”

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