Advisors looking for comprehensive booking solutions can now access an expanded suite of services through Classic Vacations, which launched today. The company has enhanced its advisor-only platform to include flights and car rentals alongside its existing luxury hotel, transfer, tour, and travel protection offerings. This expansion represents the most substantial digital upgrade in the company’s history, while maintaining the premium service standards Classic has provided for nearly 50 years.
“This is what our advisors have been asking for,” said Melissa Krueger, CEO of Classic Vacations, in a press statement. “We are thrilled to make this announcement and proud to offer our advisor community the best of tradition and technology. Advisors want the option to conveniently design and build full itineraries online, supported by the outstanding service and experience Classic is known for in the industry. By adding flights and car rentals to our online platform, which already offers best-in-class hotels, experiences, exclusive perks, proprietary tools, and more, we are excited to take another leap forward in the value we provide to our advisors, who are at the center of all we do.”
One-Stop Shop with Classic Vacations
The new flight booking capability provides advisors with access to all cabin classes—first, business, premium economy and economy—many of which are available at negotiated private fares. Car rental bookings are now available worldwide. Both new services include courtesy hold options, giving advisors greater flexibility when finalizing client arrangements.
“We created these new flights and car booking features to further enhance our advisors’ ability to seamlessly build complete vacation experiences,” said Anthony Tucker, VP of Business Intelligence & Solutions at Classic Vacations, in a press statement. “The Classic Reservations team has always been a cornerstone of advisor support, and these new digital tools are engineered to complement the personalized service they provide. Advisors consistently tell us they value tools that match their workflow—flexible, efficient, and intuitive—and that’s exactly what we’ve delivered. We’re committed to continuously refining our platform to stay ahead of industry needs, drive advisor success, and strengthen Classic’s position as the premier partner for travel advisors, suppliers, and industry leaders.”
Classic Vacations developed these platform improvements in direct response to advisor feedback, focusing on efficiency and business growth potential. The enhanced system operates 24/7/365, allowing advisors to manage complete trip planning regardless of time zone or business hours.
With the updated platform, advisors can now build more complex itineraries, including multi-room and multi-destination bookings. The system permits modifications to existing quotes and reservations even close to departure dates, enabling advisors to refine client experiences while increasing commission opportunities.
Real-time rates and availability provide confidence in securing inventory, while the platform supports booking up to eight rooms in a single FIT group transaction without requiring a contract. Integrated payment links streamline the transaction process, and every qualified booking earns Classic Royalty Rewards points automatically.
These digital tools complement rather than replace Classic’s renowned human support system. The expanded platform forms part of Classic’s broader strategy to combine technological advancement with personalized service, helping advisors build their businesses more effectively.
Registration provides entry to frequent online training sessions conducted by Classic Business Development Managers, who offer guidance on maximizing the platform’s capabilities. These sessions include sales and product training, as well as information about special offers, sales tools and service options.
For more information, visit classicvacations.com/shop.
