Sandals and Beaches Resorts have launched their revamped Sandals Elite Advisor (S.E.A.) Program. This initiative recognizes advisors’ crucial role in driving sales and ensuring guests enjoy exceptional vacation experiences.
“It is incredibly exciting to see the Sandals Elite Advisor Program come to fruition to further empower the TA community to deliver exceptional service while enjoying the exclusive benefits they deserve,” said Gary C. Sadler, OD, Executive Vice President of Sales & Industry Relations at Unique Vacations, Inc. (UVI), an affiliate of the worldwide representative of Sandals and Beaches Resorts, in a press statement. “Travel Advisors are integral to the success of Sandals and Beaches Resorts, and we are committed to helping them thrive as they continue to build lasting memories for their clients.”
Sandals and Beaches Resorts’ New Program
The S.E.A. Program has a tiered status system, offering exclusive benefits to advisors who register commissionable bookings of three nights or more. This structure encourages growth and rewards loyalty, providing advisors with new tools and support systems to enhance their sales capabilities.
A standout feature of the program is the comprehensive support network. Advisors gain access to dedicated Business Development Managers and specialized call center teams, ensuring they have the resources needed to succeed. The Travel Advisor Portal serves as a central hub for information and booking management, streamlining the process for advisors.
Advisors will find an updated Dashboard in the My Bookings section within the portal. This new interface includes intuitive dials and bars displaying total lifetime, travel and future bookings. A new revenue tracking feature has been added, allowing advisors to monitor their progress towards potential Chairman’s Royal Club (CRC) membership.
The portal’s refreshed Advisor’s Benefits page outlines the new status tiers and clearly defines the advantages at each level. This transparency enables advisors to set clear goals and understand the rewards available as they progress through the program.
Sandals and Beaches Resorts plan to maintain this momentum throughout 2025. They have announced the upcoming launch of an all-new Travel Advisor Portal, scheduled for June 2025.
For more information, visit taportal.sandals.com.
