Lexus is partnering with a luxury resort brand to bring wellness experiences to travelers hitting the road. For those striving for a better self and looking to incorporate more balance and mindfulness into their lives, the luxury automaker is launching Lexus “Wellness Destinations.” This new program features a collaboration with luxury hospitality and wellness brand Miraval Resorts and Spas—and offers Lexus-curated wellness packages paired with complimentary transportation for each guest.
“After the last couple of years we have all experienced, it’s no surprise to see the focus on self-care paired with the desire to get away resulting in record demand for wellness travel,” says Vinay Shahani, Lexus vice president of marketing, in a press statement. “As a luxury lifestyle brand, Lexus is meeting this need by offering curated, integrative experiences that focus on wellbeing at Miraval resorts.”
Miraval resorts are offering guests a Lexus Drive Your Way to Wellness custom experience for $495 pp (offered through March 2023 and subject to availability). This 1-day experience—ranging from six to eight hours—is available at the three Miraval resorts, located in Arizona, Austin and the Berkshires and includes a Lexus vehicle to use throughout the experience. Highlights include:
- An intention-setting ceremony with a Miraval Guide
- Scenic drives to various destinations where a private guide leads hiking, biking and/or swimming expeditions
- Chef-prepared picnic lunch and a locally oriented activity, such as kayaking, paddleboarding or birdwatching.
Each wellness package highlights the unique offerings available at the three Miraval resorts and is available to schedule directly through the selected property.
“We are excited to team up with Lexus to offer our guests exclusive drive experiences at each of our destination resorts and spas,” said Susan Santiago, head of Miraval operations at Hyatt, in a press statement. “These new and unique offerings allow us to immerse our guests in scenic, natural settings off-property that encourage external exploration and space for internal reflection. We look forward to continuing our mission of providing authentic experiences focused on our guests’ physical, spiritual, and mental wellbeing.”
In addition, comprehensive sanitization procedures have been put in place for each Lexus vehicle.
For more information or to book a Lexus Wellness Destination, visit miravalresorts.com.
For more wellness travel inspiration, click here and here for more from the Wellness Tourism Association.
