Uniworld Boutique River Cruises has introduced new resources to support travel advisors, including complimentary access to the social media marketing platform Rallio and a suite of advisor toolkits designed to enhance marketing efforts and sales strategies.
“Our advisors are an essential part of the Uniworld family, and we’re dedicated to providing them with the best resources to support their success as we continue to grow together,” says Uniworld’s President and CEO, Ellen Bettridge, in a press statement.
Social Media & Marketing Tools
The Rallio platform, free of charge, enables travel advisors to streamline their social media marketing by offering customizable Uniworld-branded content. Advisors can connect their social media accounts, schedule and track posts and access analytics to gauge performance.
Rallio supports multiple platforms, including Facebook Business, Instagram Business, X (formerly Twitter), LinkedIn, TikTok, Google Business and Yelp. The tool offers both manual posting options and automated scheduling, providing flexibility and efficiency in managing social media outreach.
In addition to Rallio, Uniworld’s newly developed travel advisor toolkits serve as comprehensive resources for marketing and sales support. Each toolkit contains key campaign details, social media assets, direct mail pieces, flyers, PowerPoint slides and a Selling Points PDF. This PDF helps advisors identify ideal clients for specific promotions and provides key messaging points to effectively communicate offers.
The first toolkit was introduced for Uniworld’s ‘12 Days of Christmas’ campaign in Dec. 2024, and the toolkit for the current Sail Into Savings promotion is now available.
These initiatives reinforce Uniworld’s ongoing commitment to empowering travel advisors. Additional support is available through the Uniworld University online education program, which offers exclusive advisor rates, CLIA Certification Program points, a Preferred Specialist listing on Uniworld’s website and a Preferred Specialist badge for email signatures.
Travel advisors can register for their complimentary Rallio accounts at uniworld.rallio.com and access toolkits by contacting the Uniworld Sales Department at [email protected] or their Uniworld Strategic Account Manager.
