Riviera River Cruises has rebranded to Riviera Travel, bringing the river cruise line segment of the business under the same umbrella as the company’s other entities. This aligns the company’s U.S. market positioning with its global brand name and creates a unified identity in the luxury travel market.
The rebrand introduces a refreshed identity, bundled travel packages, an expedited commission schedule for travel advisors and more—all coinciding with the arrival of WAVE season.
Brand Repositioning
“For the past 40 years, Riviera Travel has been synonymous with ultra-premium tours and travel experiences, so it’s only natural to bring Riviera River Cruises under the same trusted name,” said Marilyn Conroy, Executive Vice President of Marketing and Sales for Riviera River Cruises, in a press statement. “Rebranding from Riviera River Cruises to Riviera Travel better reflects the diverse, luxurious experiences we now offer to even the most discerning American travelers seeking unforgettable European vacations.”
Profits & Booking Tools for Travel Advisors
Riviera Travel’s new streamlined booking process allows travel advisors to bundle airfare, transfers and pre- or post-cruise hotel accommodations with the company’s river cruise itineraries. This new system provides advisors with tools to manage every detail of their clients’ journeys from start to finish.
In addition, travel advisors will now receive their commission two weeks prior to their clients’ departure dates. This change allows travel advisors to be compensated earlier; as a bonus, the company’s new bundled travel packages are now fully commissionable.
Riviera Travel will also offer exclusive incentives for travel advisors throughout 2025, including a $50 voucher for bookings of seven nights and a $100 voucher for bookings of ten nights or more.
New Offerings
Riviera Travel has revamped its product offerings heading into 2025. New combination cruises allow guests to sail for up to 29 consecutive days, and a variety of carefully curated themed itineraries have been introduced. Lastly, the company plans to introduce new onboard amenities and programming, including a new superior drinks package and special “surprise and delight” touches inspired by local destinations.
For more information, visit rivierarivercruises.com.
