Lindblad Expeditions, the expedition cruise line and global operator of the National Geographic-Lindblad Expeditions brand, is expanding its support for travel advisors through its partnership with Approach Guides.
The enhanced collaboration delivers new, conversion-optimized sales tools—including a personalized advisor website and customizable content experiences—designed to drive client engagement and bookings while protecting advisor-client relationships.
Personalized Platform for Advisors
The initiative offers a newly launched, advisor-friendly version of Lindblad’s consumer website, expeditions.com.
This personalized platform allows advisors to share any webpage from the site—including real-time pricing and availability—with clients. All client inquiries and leads are routed directly and privately back to the advisor, helping to safeguard relationships and strengthen sales pipelines.
“Our website is one of our most powerful sales tools, and our expanded partnership with Approach Guides will allow travel advisors to harness its power while helping them grow their business,” said Kathi Riddle, Senior Vice President of Sales, Lindblad Expeditions, in a media statement. “Advisors can now share any page from our website with clients to showcase our industry-leading expeditions while ensuring all leads will come back directly to the advisor.”
The move builds on Lindblad’s initial 2023 partnership with Approach Guides, which enabled advisors to create co-branded multimedia sales content that elevated storytelling and increased client conversion. Now, with the addition of full website personalization, the experience becomes even more seamless and more powerful.
“This is a game-changer,” said David Raezer, Co-Founder and CEO, Approach Guides, in a media statement. “Lindblad Expeditions was the very first supplier partner to embrace our technology in 2023, and once again, they’re leading the way—now with the most powerful combination in trade marketing: content experiences working in conjunction with a customized website. Advisors now have everything they need to market expedition travel more effectively, with a partner that supports them every step of the way.”
To help advisors explore the new tools in action, Lindblad Expeditions and Approach Guides have released a step-by-step demonstration webinar, now available on Lindblad’s YouTube channel. Travel advisors can learn more by contacting: [email protected].
To start creating personalized National Geographic-Lindblad Expeditions experiences for their clients, visit: inspires.to/lindblad-expeditions/experiences.
