Palladium Hotel Group is introducing The Unexpected Hotels brand in Ibiza next summer by revitalizing the current Ushuaïa Ibiza Beach Hotel into Palladium’s new luxury hospitality concept.
Ushuaïa Ibiza Beach Hotel, which launched in 2011, is a combination of high-end accommodations with world-class musical entertainment. The Unexpected Hotels will retain elements of the Ushuaïa Ibiza Beach Hotel identity, including its signature typography, color scheme and hummingbird logo, while introducing new levels of exclusivity aimed at luxury travel.
As part of this transition, a section of the hotel will be renovated and reintroduced as The Unexpected Ibiza Hotel in 2025. Located in Playa d’en Bossa, the property will feature 181 rooms and suites, alongside 234 rooms and suites at the adjacent Ushuaïa Ibiza Beach Hotel. The dual-property experience will continue to blend high-end accommodations with gourmet dining and entertainment.
The rebranding from Palladium reflects more than a decade of industry expertise and guest insights with a focus on hyper-personalized experiences and expanded service offerings.
Expansion to the United Arab Emirates
Beyond Ibiza, Palladium Hotel Group is expanding The Unexpected Hotels brand with the launch of The Unexpected Al Marjan Island Hotel & Residences in the United Arab Emirates. Developed in partnership with Al Marjan and Almal Real Estate Development, the project represents an investment of over $100 million.
Located on Al Marjan Island in Ras Al Khaimah, a prominent tourism and investment hub, the property will feature 422 hotel rooms and residential units, along with a beach club, fine dining restaurant and infinity pool. The Unexpected Ibiza Hotel will debut in the summer and The Unexpected Al Marjan Island Hotel & Residences will follow in 2026.
For more information, visit palladiumhotelgroup.com.
