With its sights set on strategic growth through 2026, Margaritaville at Sea is deepening its investment in the travel advisor community. The cruise line has launched new initiatives aimed at empowering travel advisors through upgraded booking tools, enhanced incentives, expanded FAM opportunities and the introduction of its new TradeWins program—all designed to boost advisor profitability and engagement.
“Travel advisors are our backbone, and we’ve been laser-focused on helping them know our people, our story, and the unique appeal of Margaritaville at Sea,” said Ron Gulaskey, SVP of Sales & Trade Relations at Margaritaville at Sea, in a press statement. “From improving policies to launching new programs and showing up where it counts, we’re doing the work to help advisors sell one of the most buzzed-about new cruise lines in the U.S.”
New Travel Advisor Tools
Over the next 90 days, advisors can expect even more support through these key tools and enhancements:
- Upgraded B2B Advisor Portal: A newly enhanced booking platform offers more flexibility and control, streamlining the reservation process from quote to sail.
- “Changes in Latitude” Leadership Cruise Series: These advisor-exclusive sailings will provide the chance to engage directly with company leaders, share feedback, and build deeper brand understanding in a relaxed onboard setting.
- New Advisor Booking Incentives: Top sellers are now eligible for elevated rewards, including complimentary 7-night cruises.
- Expanded FAM Program: Curated sailings offer firsthand brand immersion, helping advisors experience—and sell—the Margaritaville at Sea difference.
Launch of the TradeWins Program
The newly launched TradeWins program represents a strategic step forward in strengthening advisor relationships:
- New Group Policies: Advisors now benefit from a lower group minimum—just five staterooms—alongside upgraded Tour Conductor credits (1-for-12) and built-in perks for every group.
- Dedicated Group & Charter Support: With Kawanna Bee appointed as Complex Group & Charter Operations Manager, advisors gain direct access to expert guidance for larger bookings and full-ship charters.
- Advisor Rate Sailings for 2025: More than 25 new sailings have been added exclusively for advisors, offering more opportunities to sail and sell confidently.
- Monthly Webinars: Hosted by ship officers and brand leadership, these sessions keep advisors informed with updates, tools, and sales strategies.
For more information, visit mvastradewins.com.
