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goop, the modern lifestyle brand founded and helmed by Gwyneth Paltrow, is partnering with Celebrity Cruises to create the first goop at Sea experience, which takes place on the soon-to-debut Celebrity Apex from August 26-September 6, 2020.

Gwyneth Paltrow and goop’s chief content officer, Elise Loehnen, will join the 11-night wellness cruise through the Mediterranean on August 30, 2020, to host a special onboard experience for the retreat goers.

Throughout this wellness-at-sea experience aboard Celebrity Apex, guests will have the opportunity to meet Paltrow, Loehnen, and the healers they work with and will join an intimate conversation between Paltrow and Loehnen, three smaller group sessions focused on the body, the mind, and the soul, and a closing keynote chat.

Gwyneth Paltrow's goop partners with Celebrity Cruises
Gwyneth Paltrow, pictured here at goop Health Summit San Francisco 2019, has partnered with Celebrity Cruises. (Photo by Ian Tuttle/Getty Images for goop)

Whether guests are looking to push past a block in a relationship, reconnect with their own body, quiet their inner critic, or find purpose, joy, or five minutes to de-stress, through transformative work, they will develop a toolkit that they can take with them off the ship and into their everyday life.

“We’ve had massive success with In goop Health, our wellness summit that translates goop’s content into a tangible, high-touch experience. This partnership with Celebrity Cruises allows us to bring goop to new audiences and to meet readers where they are. goop’s brand DNA is based in curiosity, and curiosity is an essential component of travel. With goop at Sea, we’ll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers,” said Gwyneth Paltrow, CEO and founder of goop, in a statement.

goop and Celebrity Cruises partner
Experiences like this that took place during the In goop Health Summit in New New York City will be featured on the goop sailing on Celebrity Cruises. (Photo by Bryan Bedder/Getty Images for goop)

Celebrity Apex is the cruise industry’s ultimate cruising experience. Every aspect of the Edge Series award-winning design and the curated onboard offerings have been designed to bring the outside in, making the ship a wellness retreat in its own right,” said Peter Giorgi, vice president and chief marketing officer of Celebrity Cruises, in a statement. “Celebrity Apex is modern cruising at its finest and makes for the perfect setting for our partnership with goop and the first ever goop at Sea experience.”

Goop at sea tickets are $750 for suite class accommodations on Celebrity Apex’s Mediterranean sailing departing August 26, 2020, from Barcelona, Spain. To learn more, go to For more news on Celebrity Cruises, click here and here.