The Grenada Tourism Authority (GTA) has officially launched its “Spice Isle Summer: Pure Deals, Pure Vibes” campaign, running now through Sept. 30, 2025.
Designed to entice visitors from the U.S. Northeast, especially the New York City area, the campaign features exclusive airfare deals on JetBlue flights from JFK to Grenada, along with a generous “Stay 7, Pay for 6” accommodation offer at a curated list of local hotels, resorts and villas.
“Our goal is to drive incremental summer bookings by offering real value to travelers while also creating tangible benefits for our local accommodation partners,” said Tornia Charles, Director of Sales and Marketing at the Grenada Tourism Authority, in a media statement. “We’ve strategically positioned this campaign to appeal not only to spontaneous summer travelers, but also to those in search of fewer crowds and lower accommodation rates, which are typically expected during September.”
Participating Hotels and Resorts
The “Stay 7, Pay for 6” offer spans a variety of accommodation types, from cozy B&Bs to upscale resorts, ensuring that every type of traveler—solo adventurer, honeymooners or family group—can find their perfect summer escape.
Participating properties include:
- Silversands Grenada
- 473 Grenada Boutique Resort
- Petite Anse Hotel
- Bay House
- Sea Glass Place
- Point Salines Hotel
- Bougainvillea Apartments
- Falledge Apartments Belmont
- Little Palace BNB
- Tivigny Villa
- Sea Breeze Hotel
- City Inn
The “Spice Isle Summer” campaign is part of Grenada’s broader strategy to enhance its appeal as a top-tier Caribbean destination for leisure travel, cultural exploration, and wellness retreats.
“This campaign represents a strategic effort to enhance Grenada’s visibility as a premier Caribbean destination during the summer travel season,” said Stacey Liburd, CEO of the Grenada Tourism Authority, in a media statement. “It’s a celebration of community and connection. By partnering with a diverse cross-section of our hospitality industry, we’re not only delivering compelling offers but also highlighting the spirit, sophistication and soul of Grenada.”
In addition to boosting tourism arrivals during the summer season, the GTA initiative supports local businesses and the hospitality sector, reinforcing Grenada’s reputation for authentic island experiences, friendly locals and immersive activities—from hiking to chocolate-making tours.
Travelers can access the airfare and hotel deals now through participating partners and JetBlue’s website.
For more information, visit puregrenada.com.
