Blue Diamond Resorts has officially rebranded as Royalton Hotels & Resorts, marking a significant shift in its identity after fifteen years in the all-inclusive space.
“This is more than a name change. It is a strategic alignment of our brand portfolio that highlights the strength and recognition of Royalton,” said Jordi Pelfort, President of Royalton Hotels & Resorts, in a press statement. “With every brand now part of the Royalton family, our identity has never been more unified or more powerful. Royalton is no longer just a brand. It is a household name that guests remember and trust. As we celebrate 15 years of excellence, this evolution marks a defining moment in our history. Blue Diamond Resorts will always be part of our DNA. Its mission, vision, and spirit remain at the core of who we are.”
Royalton Revolution
This change reflects the company’s growth and recognition, particularly through its Royalton-branded properties situated in seven iconic sun destinations. By aligning its portfolio and refreshing its visual identity, the company will strengthen brand equity within the all-inclusive sector. The operational framework will remain intact, ensuring consistency in service and offerings.
As part of this rebranding initiative, the adults-only segment previously known as Hideaway at Royalton will now operate under the name Royalton Hideaway, A Resort Within a Resort. This new designation emphasizes its integration within the larger brand family while continuing to deliver an elevated experience centered around “Togetherness.”
Planet Hollywood Hotels & Resorts will also undergo branding changes, becoming Planet Hollywood Hotels & Resorts by Royalton. This evolution strengthens the connection between its family-friendly cinematic theme and the established reputation of the Royalton name, allowing guests to enjoy their signature “Vacation Like a Star” experience under a cohesive identity.
The rebranded portfolio will include various well-established brands such as Royalton Luxury Resorts, Royalton CHIC Resorts, Royalton Vessence Resorts, along with the newly named Royalton Hideaway Resorts, Planet Hollywood Hotels & Resorts by Royalton, Mystique by Royalton, and Grand Lido Negril.
This announcement follows a year marked by expansion and innovation within the company, including plans for new properties such as Royalton CHIC Jamaica Paradise Cove, alongside ongoing resort projects throughout the Caribbean region.
For more information, visit royaltonresorts.com.
